Building your own brand isn’t rocket science, but it does take a lot of time and effort. Nowadays, most people seek to build their own brand much later in life, especially after understanding the significance of branding.
However, if you want to achieve all your goals, you must devote some time to personal branding.
As a result, when you’re ready to enter the professional world, you’ll already have a name and a network of contacts. In the future years, this image and network circle will help you advance in your career.
However, things may appear intimidating at first.
So, this article will teach you everything you need to know to get started with your branding.
Determine Your Field of Interest
The foundation of your personal brand will be identifying your areas of competence and passion.
- What do you want to provide your target audience?
- What do you excel at?
- Is it possible to transform it into a product or a service?
You need to ask all these question.
As a teenager, you might find it difficult to understand your abilities. So, it’s best to consult with your family, teachers and friends. Ask them what do they think you are good at.
You will receive a couple of answers.
Make a note of them.
Then, out of all of them, figure out what you’re best at. It could be anything from writing to speaking to singing to painting.
But it is highly important that you are passionate about the skill.
After you’ve figured out what you’re good at, you’ll need to be more specific.
For example, if you enjoy writing, you might enjoy writing about technology or beauty.
Research and Learn
Once you know what you are good at and which niche is for you, you need to start working on it.
To be frank, there are lot of people out there who may be doing exactly the same thing you may be thinking of doing.
As a result, you must develop strategies to outperform them or present your brand in a distinctive approach.
For this, you will have to dive deep and research.
Find out about your competitors, see what they are doing. Learn from their content.
To learn more about the niche you’ve chosen, enrol in some online or offline courses.
Keep up with the latest trends.
To expand your knowledge, set aside time to read blogs, books, and videos. Once you’ve gained confidence in your newfound knowledge, you’ll need to come up with some unique ways to present your brand to the rest of the world.
You can do a competitor mapping exercise to determine what is already being done in the industry and what is not.
If you want to stand out, take the less travelled way.
Be Active in Popular Social Networking Platforms
It can be challenging to gain a large number of followers as a novice. To improve your content, you’ll need help from others. So, don’t be afraid to network and create relationships with people in the industry.
You may go for cold emailing which is all about sending someone message without prior interaction.
But, I feel it’s best you interact with your fellow competitors and niche brands to seal the deal later. Go through their content everyday, leave some genuine valuable comment on their posts or message them directly.
They will appreciate such gestures.
Provide Accurate and Engaging Bio Info
Your bio on the social network sites is among the first things your audience will view. Therefore, using the right keywords is a must.
Also, ensure that whatever you are providing in your bio is true.
If you provide inaccurate information or exaggerate your services, you may disappoint your audience.
It will affect your reputation and brand big time.
Also, when you are working on the bio, ensure it is engaging.
That’s your first pitch.
You must demonstrate all of your skills in a concise and easy-to-understand manner. You can always look at other people’s bios for inspiration and then write your own.
Participate in Trending discussion
In every niche, there is always some hot discussion going on. These are typically held on prominent social networking platforms such as Twitter, Reddit, and others.
So, whenever any such discussion is going on, hop right into it but with enough arms and ammunition.
You can’t share your opinion unless you know A to Z about the trending topic. So, take your time and do some homework before you start sharing your point of view in the discussion.
Network, Network, Network
Your brand will quickly fall flat if you don’t network effectively. As a result, even before you launch your brand, you should begin networking with the correct people.
They will not only assist you in reaching your target audience, but they will also teach you things that you would not have learned otherwise.
It must, however, be a give-and-take policy.
If someone is assisting you in establishing your brand or increasing viewership, you must reciprocate.
Take Part in Online and Offline Events
When you feel like your brand has a solid following and you’re getting leads every now and then, it’s time to step it up a notch.
Begin by attending niche-related online and offline events. You can participate as a speaker or simply as an audience. However, it’s critical that you attempt to talk about your brand when interacting, in addition to the issue.
But don’t be too aggressive. Make it appear as if discussing your brand is necessary for moving the conversation ahead.
Invest in the Development of Your Website
After you’ve amassed a sizable following on all of the major social media platforms, you should consider investing in a website. People will be able to come to your website and look at what you have to offer.
Don’t forget to link it to all of your social media accounts and vice versa. Furthermore, having a website lends credibility to your brand.
Consider Guest Posting
Not only would guest blogging aid with brand recognition, but it will also help with backlinking. Backlinking is critical for enhancing your website’s SEO. Find platforms that are similar to your expertise and pitch them on articles or blogs that they could be interested in.
Make sure your author bio is on their site, and that you have the option to link your social network accounts.
Make Content Available on a Regular Basis
You should post content on your website and social media accounts on a regular basis. You may need to carve out some time from your schedule at first to devote to content creation and sharing on a daily basis.
When you have a consistent number of followers, you can limit your material uploads to a few days each week.
Ready to Start Building Your Personal Brand?
When it comes to developing a brand, you have to become a person of value and integrity. Your personal brand will stand out not only because of the content you create, but also because of who you are.
Demonstrate to the world that you care about what you do. It will give off positive energy and vibes, which will be reflected back to you.
Building your personal brand is a long-term process. It could take years, especially if you have other responsibilities. However, if you are consistent in your efforts, you will undoubtedly reap the benefits of your endeavours.